Lake County takes center stage during USATF National Championships on NBC

Metro ServicesDiscover Lake County will be featured during NBC’s national broadcast of the 2025 USATF National Championships this weekend. Metro Creative Connection

LAKE COUNTY, FL (352today.com) – Discover Lake County is a sponsor of this weekend’s 2025 USA Track & Field (USATF) National Championships, which will take place in Oregon. Discover Lake County will be featured on trackside signage and commercials airing during NBC’s national broadcast (4 p.m. to 6 p.m. on Saturday and Sunday). Additionally, Lake County’s support will be announced at the start of two premier events: the Men’s 100-Meter Final and the Men’s 3,000-Meter Steeplechase.

National champions will be crowned, and the meet serves as a qualifier for international competition. Top-tier athletes will garner global attention and draw millions of television viewers.

“Our sponsorship of the USATF National Championships showcases Lake County as one of the nation’s premier training destinations,” said Ryan Ritchie, Director of Discover Lake County. “Through our growing partnership with Star Athletics, we are investing in the future of sport and elevating Lake County’s profile as a place where Olympic dreams take shape. This weekend’s visibility allows us to tell our story on a global stage.”

Star Athletics, based in Lake County, is home to several of the world’s top sprinters and Olympians, establishing the County as a hub for elite athlete training and sports development.