Photo: Gatorade
Gatorade has announced a new product. It is NOT a neon-colored thirst quencher. it isn’t an energy drink. It isn’t a protein shake. It’s WATER. The product is called “Gatorade Water.”
They’re trying to tap into the growing “functional water” category, which is water that is “enhanced” or “fortified” for additional health benefits… supposedly.
It’s an electrolyte-infused, unflavored, alkaline water that’s filtered with a SEVEN-STEP process. It will hit stores early next year.